Register for the October session
For years, digital visibility meant ranking high in search results. Today, AI-powered search is changing that goal. Now organizations need to be understood, trusted, and recommended in AI-generated answers.
Join October’s AXC with Merrik Kressley, Senior Digital Marketing Strategist, Accella; and Alyssa Hulka, Chief Experience Officer, Accella for an introduction to Answer Engine Optimization (AEO) and what this shift means for associations. In this webinar, you will learn how AI is changing online discovery, explore real examples of how associations appear in AI-generated answers, and look at what influences whether your organization and content are viewed as trusted sources. The speakers will share how AEO builds on, not replaces, traditional SEO and the next practical steps that associations can take to improve their brand's visibility and direct content citations.
About the Speakers
Merrik Kressley
Senior Digital Marketing Strategist, Accella
Merrik helps connect the dots between web experiences, AEO/SEO, CRM, and marketing automation to craft digital ecosystems that generate leads, convert users, and support long-term growth for associations. He helps associations build smarter, more connected digital strategies that meet users where they are and move them to action.
Alyssa Hulka
Chief Experience Officer, Accella
Alyssa designs digital solutions and strategies as well as high-impact experiences that drive measurable results. Her expertise lies in creating meaningful, technology-driven connections between associations and their members, deploying journey mapping, and design thinking to translate member needs into effective digital solutions.
About AXC
Association Xchange (AXC) is a free, monthly webinar offered to anyone in the association community. AXC is possible due to our four volunteer co-organizers (Sheri Singer, Kurt Gallagher, Jamie Beaulieu, Cameron Peterson) backed by outstanding ASAE volunteer leaders donating their time to plan one webinar annually. Founded in 2017 as the DC Idea Swap, in 2020, we launched our virtual national webinar series and changed our name to AXC. AXC webinars are free, we don’t permit marketing, we are not sponsored, and no one profits. Our purpose is to bring our association community exceptional learning opportunities.
View recordings from past AXC sessions at associationxchange.org/sessions. Thank you for supporting our vibrant association community!