With increased AI use, associations may risk losing their most important asset

There’s no question that AI use in associations is increasing. According to a 2025 report, 58 percent of associations are using AI occasionally or frequently—up from 36 percent last year. But with increased AI use, associations may risk losing their most important asset—the authentic voice of their members and mission.

Join Khánh Vũ, former CEO and Executive Director of the Society of Asian Scientists & Engineers, has he unpacks the hidden challenges of AI adoption: diluted reputation, brand erosion, and member disconnect. Participants will walk away with practical strategies to keep your association’s identity at the heart of every innovation.

About the Speaker

Khánh Vũ became the CEO and Executive Director of the Society of Asian Scientists & Engineers in 2011 after joining the organization in 2010 as a volunteer. As the only full-time permanent SASE employee in 2011, Khánh grew the organization to more than 90 chapters and a staff of 11.

He holds a chemical engineering degree from the Colorado School of Mines, where he co-founded the Asian Student Association, which merged with SASE. Recently, Khánh has stepped away from SASE to launch a software company aimed at supporting nonprofits and associations.