88 percent of associations are using AI for content creation, and 44 percent are using it for data analysis
According to data from the Association of Intelligent Information Management, 88 percent of associations are using AI for content creation, and 44 percent are using it for data analysis. As AI begins to transform association marketing, leaders must decide how to balance rapid innovation with brand integrity. From training custom brand-voice models to managing strict compliance hurdles, join AXC’s February program to hear marketing association professionals share their perspectives and experiences regarding responsible AI adoption. You will learn how to create frameworks to protect member trust while scaling high-quality marketing content. Whether you’re just beginning your AI journey or leading a sophisticated marketing team, this webinar will equip you with the strategies to confidently use AI to enhance your marketing efforts—without compromising the voice and values your members' trust.
About the Speakers
Moderator:
Jay S. Daughtry, M.Ed,
Chief Communications Officer/Owner
CQbd
Panelist:
Kellie Bove, IOM, CAE
Vice President, Marketing & Branding
American Dental Education Association (ADEA)
Panelist:
Kelly Henseler
Marketing Director
International Council on Systems Engineering (INCOSE)
Panelist:
Curtis Kitchen, CAE
Director of Marketing
Society for Simulation in Healthcare (SSH)
Panelist:
Dr. Catherine Lada, CAE, AAiP
Chief Marketing & Membership Officer
American Alliance of Orthopaedic Executives (AAOE)
