Many association crises start small and grow because the issue wasn’t addressed initially.
It isn’t a question of if your association will experience a crisis, it’s when. Whether you have a board member who garners unwanted media attention, issues around new policies from the current Administration, or a disgruntled member venting on social media, many association crises start small and grow because the issue wasn’t addressed initially.
Join Dr. Marc Willis, Director of Communications for the U.S. Dept. of Energy’s Office of Fossil Energy and Carbon Management, and COO of Willis Communications, shares how to plan for crisis, identify the crisis early, and understand the actions you need to take today to be prepared for the future.
About the Speaker
Dr. Marc Willis is the Director of Communications for the Office of Fossil Energy and Carbon Management at the United States Department of Energy, as well as the Chief Operating Officer of Willis Communications
As a former television news reporter, Marc has taught crisis communications at various federal agencies. He holds a Doctor of Strategic Communications; a Master’s degree in Journalism, PR and Advertising; and a Bachelor of Arts in Philosophy.
